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Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business. Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who

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Popis produktu

Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business. Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how. From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want. Katie Tucker is an inspirational product leader with over twelve years' experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of

Knihy

V naší podkategorii Knihy vám přinášíme široký výběr kvalitní literatury, která uspokojí všechny knihomoly a vášnivé čtenáře. Objevte fascinující svět knižních dobrodružství, cestování do jiných dimenzí či historických období, vzdělávejte se prostřednictvím odborných titulů nebo se ponořte do strhujícího napětí krimi a detektivních románů. S naší širokou paletou literatury z různých žánrů a od renomovaných autorů si jistě vyberete to pravé pro vás. Kromě klasických tištěných knih nabízíme také e-knihy, které si můžete snadno stáhnout a číst na svém zařízení. Nezapomeňte si prohlédnout naše nejnovější přírůstky a nejoblíbenější knihy našich zákazníků. Užijte si nekonečné hodiny čtení a objevte nové světy skrze naši podkategorii Knihy.

ZASILKOVNA 49 Kč
GEIS 79 Kč

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