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* Uváděná cena platí pro 19.09.2024

In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit--stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging. This indispensable

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In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit--stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging. This indispensable book reveals what makes brand stories "shareworthy" and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive--and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews

Knihy

V naší podkategorii Knihy vám přinášíme široký výběr kvalitní literatury, která uspokojí všechny knihomoly a vášnivé čtenáře. Objevte fascinující svět knižních dobrodružství, cestování do jiných dimenzí či historických období, vzdělávejte se prostřednictvím odborných titulů nebo se ponořte do strhujícího napětí krimi a detektivních románů. S naší širokou paletou literatury z různých žánrů a od renomovaných autorů si jistě vyberete to pravé pro vás. Kromě klasických tištěných knih nabízíme také e-knihy, které si můžete snadno stáhnout a číst na svém zařízení. Nezapomeňte si prohlédnout naše nejnovější přírůstky a nejoblíbenější knihy našich zákazníků. Užijte si nekonečné hodiny čtení a objevte nové světy skrze naši podkategorii Knihy.

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Beastly Tales - Enchanting animal fables in verse from the author of A SUITABLE BOY, to be enjoyed by young and old alike (Seth Vikram)(Paperback / softback) Beastly Tales - Enchanting animal fables in verse from the author of A SUITABLE BOY, to be enjoyed by young and old alike (Seth Vikram)(Paperback / softback)

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Asperger Syndrome and Adults... Is Anyone Listening?: Essays and Poems by Spouses, Partners and Parents of Adults with Asperger Syndrome (Rodman Karen)(Paperback) Asperger Syndrome and Adults... Is Anyone Listening?: Essays and Poems by Spouses, Partners and Parents of Adults with Asperger Syndrome (Rodman Karen)(Paperback)

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American Lion: Andrew Jackson in the White House (Meacham Jon)(Paperback) American Lion: Andrew Jackson in the White House (Meacham Jon)(Paperback)

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Shanghai Maths - The Shanghai Maths Project Practice Book 3b (Simpson Amanda)(Paperback) Shanghai Maths - The Shanghai Maths Project Practice Book 3b (Simpson Amanda)(Paperback)

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Annotations: On the Early Thought of W. E. B. Du Bois (Chandler Nahum Dimitri)(Pevná vazba) Annotations: On the Early Thought of W. E. B. Du Bois (Chandler Nahum Dimitri)(Pevná vazba)

In Annotations Nahum Dimitri Chandler offers a philosophical interpretation of W. E. B. Du Bois\'s 1897 American Negro Academy address, \"The Conservation of Races.\" Chandler approaches Du Bois as a generative and original philosophical thinker-writer on the status and historical implication of matters of human difference, both the fact of and the very idea thereof. Chandler proposes both a close

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An autobiography story of life and struggle of the great artist Leonid Afremov. More than 30 years he has been wondering around the world seeking inspiration and a struggle . Entering an uneven fight with galleries where he has always prevailed thanks to his optimism and

The International Jew: The World\'s Foremost Problem (Ford Henry Sr.)(Paperback) The International Jew: The World's Foremost Problem (Ford Henry Sr.)(Paperback)

In 1920 Henry Ford bought \"The Dearborn Independent,\" a virile and very independent journal published in his home town. He used it to publish his series of 81 articles (between 1920 and 1922) on \"the Jewish Question in America,\" which he called \"the world\'s foremost problem.\" The Dearborn Independent was distributed nationwide to Ford dealer showrooms and was offered free of charge to the general

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The most comprehensive compilation of stability ball exercises available. Over 450 exercises with the stability ball, also know as the Swiss ball or strength ball. Plus even more variations. Efficient one-on-one, partner and group exercises at all levels, for beginners, intermediate and advanced exercisers, including Olympic Athletes. With more than 900 photos and step-by-step text on proper exercise

The Mona Lisa Secret Smile (Kersey Roger Woodford)(Paperback) The Mona Lisa Secret Smile (Kersey Roger Woodford)(Paperback)

This book is supposed to be all about the quirky smile ofLa Gioconda in the Musee du Louvre So why not show her full face right there on the on the front cover of this book? Is Bill trying to tell us something? Yes he surely is, and it must be something that is new and important about the Author of the Mona Lisa. Perhaps it is about some ancient mystery that has been going on for two thousand years,

Buddy Workout - Get fit with family and friends for a healthier, happier you! (Terry Toni)(Paperback / softback) Buddy Workout - Get fit with family and friends for a healthier, happier you! (Terry Toni)(Paperback / softback)

Climate Change: Observed Impacts on Planet Earth (Letcher Trevor M.)(Paperback) Climate Change: Observed Impacts on Planet Earth (Letcher Trevor M.)(Paperback)

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Antisocial Network (Mezrich Ben)(Pevná vazba) Antisocial Network (Mezrich Ben)(Pevná vazba)

This is definitive take on the wildest story of the year- the David-vs.-Goliath GameStop short squeeze, a tale of fortunes won and lost overnight that may end up changing Wall Street

Preparing for Adolescence: How to Survive the Coming Years of Change (Dobson James)(Paperback) Preparing for Adolescence: How to Survive the Coming Years of Change (Dobson James)(Paperback)

What do you say to an adolescent who\'s getting ready to enter those turbulent teenage years? Dr. James Dobson, one of America\'s leading family psychologists, knows how to speak directly and sincerely to today\'s adolescents about the topics that trouble them most. Topics include avoiding feelings of inferiority, handling peer pressure, drug abuse, puberty, sexual development, menstruation, masturbation,

Rebecca\'s Tale (Beauman Sally)(Paperback / softback) Rebecca's Tale (Beauman Sally)(Paperback / softback)

From Sally Beauman, the bestselling author of DESTINY, comes the superbly daring and completely captivating companion to one of the best-loved novels in the English language. \'A masterly piece of literary resurrection\' Penny Perrick, Sunday

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