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Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.This fourth edition has been fully revised and

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Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability.New features and topics in this fourth edition include: New international tourism, hospitality and events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory. New

Knihy

V naší podkategorii Knihy vám přinášíme široký výběr kvalitní literatury, která uspokojí všechny knihomoly a vášnivé čtenáře. Objevte fascinující svět knižních dobrodružství, cestování do jiných dimenzí či historických období, vzdělávejte se prostřednictvím odborných titulů nebo se ponořte do strhujícího napětí krimi a detektivních románů. S naší širokou paletou literatury z různých žánrů a od renomovaných autorů si jistě vyberete to pravé pro vás. Kromě klasických tištěných knih nabízíme také e-knihy, které si můžete snadno stáhnout a číst na svém zařízení. Nezapomeňte si prohlédnout naše nejnovější přírůstky a nejoblíbenější knihy našich zákazníků. Užijte si nekonečné hodiny čtení a objevte nové světy skrze naši podkategorii Knihy.

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